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Facebook Ads with a Twang

Facebook ads with a Twang is dedicated to taking the often over complicated process of creating successful FB ads and breaking them down step by step in less than 10 minutes at a time.
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Now displaying: September, 2017
Sep 29, 2017

Does it help to start and stop your Facebook ads?

 

Almost always this is a bad idea. Trying to time Facebook ads based on holidays, algorithm changes, elections, etc usually doesn’t work out.

 

It’s very similar to trying to time stock market picks.  Buy low, sell high.  Time it right and you could make a bundle.

 

The thing is most people lose their shirts.  It is the same way with Facebook ads.

 

Some try to time the Facebook ad market and will stop a successful campaign because of some “major update” only to find out when they start the ads back up those ads never return to being as good as they were.

 

Facebook ads are an investment. Follow the data and the trends. Base your decision to start or stop an ad on your numbers.

 

We cover this and more on episode #20.

 

AND - since this is episode #20 - I’m offering a $50 discount for my Funnel Audit this could include auditing your Facebook Ads. To schedule just click the link below:

 

http://onefocusmarketing.com/faspecial

Sep 25, 2017

Episode #19 - What Facebook ad placements are right for your ads

 

Where your ads are shown can make or break your whole campaign.

 

Facebook currently has 12 places your ads can be shown and included in some of those are thousands of websites and mobile apps.

 

I know, I know - the more the better.

 

Just like audience size though you don’t want to show up everywhere because where your ads show is almost as important as who you are showing them to.

 

If your ad shows up in places that are out of context or where incidental clicks are likely to occur than this is not a good use of your ad spend.

 

On this episode I cover the placement of your ads. Which ones are useful and why some are better than others.

 

Also, I have created a bonus to walk you through an advanced placement option as well as how this affects your ad layout.

http://onefocusmarketing.com/episode19

 

Join me on Episode #19!

 


Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/

Sep 21, 2017

Negative comments are going to happen sooner or later. At least you better hope they do. 

If you don’t get any at some point you probably aren’t running enough ads.

The question is - once you get one how will you handle it.

Will you say something passive aggressive? Will you be snipity right back? Will you ignore it? 

On this episode, I talk about how to handle these and ultimately use them to your advantage. 

Negative comments are a positive for marketing.

Check out episode 18 and find out why.

Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook https://www.facebook.com/groups/thefunnelstrategist/

Sep 18, 2017

This episode is about a crucial and amazingly underutilized part of
Facebook ads - custom audiences.


A custom audience is defined as - “An audience of people who have some kind of relationship with your business”


In Facebook terms this could be -


- Email list


- Website visitors


- Video viewers


- Page Engagement


- Instagram business profile


There are others but these are the main ones.


Hint: on the episode I give a tip on how to use your LinkedIn contacts.


Using these audiences you can show ads to people who watched a certain video but haven’t visited your website.


You can show ads who added something to the shopping cart but didn’t checkout.


But you gotta create the custom audience to do that stuff!!


Find out how on episode 17!


Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/

Sep 14, 2017

Episode #16 -  How to use the Facebook Pixel to grow your business

 

Hopefully you listened to episode #15 and understand now what the Facebook pixel is.

 

On this episode I’m gonna talk about where you can put the pixel and how to use it to help grow your business.

 

This is pretty important.

 

Most of your competition is probably either too lazy or confused about pixels to actually use them effectively.

 

So there is little doubt you learning everything you can and using pixels when running your ads is hugely important.

 

The cool thing is that once they are set up you really don’t have to mess with them.

 

Your priority will be in how to use them on your next campaign to accomplish whatever goals you have set.

 

This episode will be fun and I can’t wait to get started.  See ya there!

 

How to find the Facebook pixel and create a custom audience

 

Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format will get to stay in free for life!


Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/

Sep 11, 2017

Episode #15 -  What the heck is the Facebook Pixel

 

You’ve just been PIXELED!

 

Whether you know it or not or even like it or not you have been getting pixeled for years.

 

Pixels are little bits of code that track visitors.

 

Facebook, Google, Twitter, Amazon are a few of the companies doing it but really they are everywhere.

 

On this episode I’m going to cover:

  1. What a pixel is

  2. Who uses pixels

  3. Why pixels are used

  4. How a pixels can help you grow your business and even help you outpace the competition

 

AND

 

I’m not gonna get so technical that you’ll need an IT degree to understand it.

 

How to find the Facebook pixel and create a custom audience

 

Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format will get to stay in free for life!


Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/

Sep 7, 2017

There really are a lot of marketing options out there.  

 

You have SEO, Google Adwords, YouTube, Pinterest, Twitter, Native Ads, Direct mail (yes direct mail is bigger now than ever) and of course Facebook.

 

So why Facebook?

 

I’ll let you in on an insider secret… it isn’t just about the targeting!

 

Truth is all those I listed have just as good and in some cases better targeting.

 

So what’s the difference?

 

How about 2 billion users for one thing!

 

Think about that for a second. More than 25% of the worlds population decided to actually jump on Facebook and register.

 

Yes, you can get in front of many of them using Google but Facebook gives you a chance to really connect with them.

 

When somebody sees your ad they can click on your profile and check you out.  Don’t think they aren’t doing that because they are!

 

Facebook is interruption marketing because nobody gets on Facebook to check out the ads.  Except maybe me.  :-)

But Facebook is still better than cold traffic because they can somewhat connect with you right there on the ad.  

 

Not to mention that currently the cost of doing so is pretty low.  Yes, it will go up but for now it is relatively inexpensive, a low learning curve and it flat out works!

 

Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format will get to stay in free for life!


Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/

Sep 5, 2017

Episode #13 -  When do you stop blaming your ad

 

It happens to all of us. We create our Facebook ad and everything seems a go…   Objective - Check! Placements - Check! Targeting - check!  Copy - Check! Image - Check!  5,4,3,2,1…..  And….   Uh, where are the conversions?

 

You did everything right. Must be the ad.

 

Well what if its not the ad at all?

 

None of us want to believe its our offer, our webinar, our landing page, our sales page, our closing skills… it is so much easier to blame the ad.  And a heck of a lot more convenient.

 

The truth is ads are only a part of any marketing funnel. ALL the pieces have to work in order to achieve the right outcome.

 

In this episode I dive into what to do if, heaven forbid, it is NOT your Facebook ad but something else in your funnel.

 

Hope you like this and whatever you do… comment, subscribe and share this episode.  There are some people out there who really need it!

 

Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format will get to stay in free for life!


Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/

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