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Facebook Ads with a Twang

Facebook ads with a Twang is dedicated to taking the often over complicated process of creating successful FB ads and breaking them down step by step in less than 10 minutes at a time.
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Now displaying: 2018
Dec 11, 2018

This episode outlines everything you need to set up a mini-training so you can run Facebook ads and get engaged subscribers.

Here is what’s inside this episode:

  • How to create a mini-training
  • The 2 types of ads you’ll need to run
  • What your email follow up sequence should be like
  • Why this works


Mini-Training Cheat Sheet: http://rcl.ink/pJj

Youtube Video: https://youtu.be/W5MpRYMTd7E

*** Want to know more about my Marketing With A Twang Membership?

http://MarketingWithATwang.com


Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

Dec 4, 2018

Running Facebook video ads to your content is the best way to get maximum impact at the lowest cost.

Here’s what is inside this episode:

  • Benefits of running video ads
  • Best types of ads to use and for which objective
  • Whether or not your video should be professionally done
  • How to promote your content/product or services


Facebook video recommendations:  http://rcl.ink/wfL


Youtube Video:  https://youtu.be/cWOlKQcHv-I

*** Want to know more about my Marketing With A Twang Membership?  http://MarketingWithATwang.com

Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

Nov 30, 2018

Is it better to run ads on Facebook or LinkedIn?

Here’s what I’m covering on this episode:

  • Pros and Cons
  • Cost comparison
  • LinkedIn Sponsored Mail
  • Features of both
  • How to use LinkedIn organically

LinkedIn Guide:  http://onefocusmarketing.com/linkedinguide

Youtube Tutorial:  https://youtu.be/jF-IZDVXaUY

*** Want to know more about my Marketing With A Twang Membership?  http://MarketingWithATwang.com

Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

Nov 9, 2018

Find out what you need to know BEFORE you try using Facebook’s income targeting option.

Discover the best alternate ways to narrow your targeting other than by income.

Video tutorial:  https://youtu.be/bgrWA0u5lGQ

*** Want to know more about my Marketing With A Twang Membership?

http://MarketingWithATwang.com

Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

Oct 31, 2018

There are 11 Facebook ads objectives. You DON’T need all of them.

Find out which 4 are the only ones you’ll need and why.

Episode References:

http://onefocusmarketing.com/episode61

http://onefocusmarketing.com/episode65

Video tutorial:  https://youtu.be/41HpvnEbuN8

*** Want to know more about my Marketing With A Twang Membership?

http://MarketingWithATwang.com

Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

Oct 23, 2018

Nobody talks about these!

What is a discovery campaign?

Learn the 3 types of discovery campaigns and how you should use them

Find out the 4 reasons they may not be for you!

A discovery campaign might be exactly what you need to take your ads to a new level.

Video tutorial: https://youtu.be/Jzaql6NrXqM

*** Want to know more about my Marketing With A Twang Membership?

http://MarketingWithATwang.com


Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

Sep 13, 2018

Seems like most of the people who run ads on Facebook forget that first and foremost Facebook is an engagement social media platform.

Facebook wants people to keep coming back and stay longer.  So it makes sense they give preferential treatment to advertisers that have really engaging and entertaining ads.

Seems like most of the people who run ads on Facebook forget that first and foremost Facebook is an engagement social media platform.

Facebook wants people to keep coming back and stay longer.  So it makes sense they give preferential treatment to advertisers that have really engaging and entertaining ads.

On this episode, I cover what engagement really means. What both Facebook and you get out of it and what happens if you don’t engage.

I also cover 4 different types of ads and what makes them great to test.

Episode References:
http://onefocusmarketing.com/episode61

http://onefocusmarketing.com/episode65

http://onefocusmarketing.com/episode49

*** Want to know more about my Marketing With A Twang Membership?

http://MarketingWithATwang.com

 

Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

 

Sep 11, 2018

People are always asking me why their ads aren’t working and I’ve talked about it A LOT on the podcast but it deserves going over it again.

Keep it simple. Keep an open mind. Know your numbers AND remember it might not be the ad at all.

On this episode, I cover the two fatal mistakes and the 3 step process of evaluating your ads/funnel.

When going through the process make sure you go back to front. 

I reference episode 62 - http://onefocusmarketing.com/episode62

*** Want to know more about my Marketing With A Twang Membership?

http://MarketingWithATwang.com

Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

  

Aug 29, 2018

Post engagement ads are often an overlooked and underutilized Facebook ad objective.

Mostly because it can be really difficult to gauge if they’re working or not.

Even though you can’t be quite sure how your ad is doing just from Facebook metrics I’m going to dive in on why and how you should be using these types of ads.

Especially if you’re a content creator!

Come and check out episode 65.

Instructional Video: https://youtu.be/kUBYnk_C_Nk 

*** Want to know more about my Marketing With A Twang Membership?

http://MarketingWithATwang.com

Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO

 

 

Jun 21, 2018

This episode dives into dynamic ads. If you’re like me when someone mentions the word dynamic in conjunction with marketing my eyes just kind of glaze over. 

Here’s the good news though. Understanding and using dynamic ads in Facebook ads manager is easy.

If you like to test and really want to know what combination of ad copy, image, buttons, and headlines work the best then this episode is for you.

Come check out episode 64.

*** Want to know more about my Marketing With A Twang Membership?

http://bit.ly/mawtclub

 

Jun 6, 2018

This episode is just a list of some of the people I follow and why. They all have a great message and unique style that makes them the best at what they do.

I do not know any of them personally and I’m not an affiliate. I just dig them.

In no particular order:

  1. Jon Loomer - JonLoomer.com
  2. Mari Smith - MariSmith.com
  3. Rick Mulready - RickMulready.com
  4. Ezra Firestone - SmartMarketer.com
  5. Justin Brooke - AdSkills.com

*** Want to know more about my Marketing With A Twang Membership?

http://bit.ly/mawtclub

May 31, 2018

This might be the best episode I’ve done but really, you’ll have to be the judge.

Today I’m giving you the 3 steps you absolutely must have to create a massively successful Facebook ad.

Also, this episode will show you exactly what you need to know to figure out why your current marketing funnel may not be converting the way you want.

I’m really excited to share this with you and please leave me a comment and let me know what you think.

Here comes Episode 62!

Here is the video that walks you through step by step:
https://youtu.be/b8ZMFvHIKR4
 

*** This is exactly the kind of stuff we’re talking about in my Marketing With a Twang Membership Club - for more info on it click here ….

http://bit.ly/mawtclub

 

May 28, 2018

If you’re not using video ads then start. Immediately!

I’m not talking about some high dollar production video but rather a really crazy valuable content-driven video.

More emphasis on the content than the video quality.

These kinds of videos can help you find high quality, super low-cost people to retarget with your other offers.

So check out episode 61!

Here is the video that walks you through step by step:
https://youtu.be/odiJqjb0ZDs

 *** If you are looking for the easiest way to learn and get support with Facebook, Twitter and YouTube ads that will help you make more money while staying in 100% integrity with your core values then check out my Marketing With A Twang Membership.


http://benblackmon.com/membership 

 

May 14, 2018

This might be one of the most disputed topics among Facebook ad managers.

Should you separate out each interest when running ads or should you just lump them all together and let the Facebook pixel help you out.

Even the multi-million dollar media buyers can’t decide for sure. 

So what should you do?

Find out on Episode #60 

Here is the video that walks you through step by step:
https://youtu.be/GhpPSBj1N6Y

*** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners 

All podcast listeners get a 70% discount!  Yep, you read that right 70%!

Go to: http://benblackmon.com/twang  and get all the details.

Enter in coupon code: TWANG (in the payment section)

Apr 23, 2018

“... the time to buy is when there’s blood in the streets.” - Baron Rothschild

That old quote about the stock market is just as true for Facebook ads.

When people start saying the sky is falling and running for the hills that is the time to do the exact opposite of the masses.

 Facebook ads are going through a phase that ALL major marketing platforms have been through. 

I’m starting to see a mass exodus of Facebook advertisers and Facebook ads managers who were just here picking low hanging fruit.

Many didn’t have marketing skills but just knew how to input an ad and for awhile that’s all you needed to know.

Here is the really good part though...

A gap is now being created. Those of the opportunists leaving and those that are willing to do the simple but not easy work of actual marketing.

On episode 59 I talk about why now is the best time to get into Facebook ads. 

I’m not saying you should abandon other marketing channels by a long shot but that Facebook is prime for opportunity.

Here are some of the key things I mention that you’ll need to pay attention to:

  1. Do your research! Know your ideal customer. - check out this tool over at HubSpot that will help you identify them:
    http://makemypersona.com
  2. Learn how to write better ad copy -
    The Adweek Copywriting Handbook - Joe Sugarman
  3. Remember Facebook is an ‘engagement’ platform, so make sure your ads entertain them!
  4. Give amazing content - way beyond what they’re expecting
  5. Map out your strategy ahead of time
  6. Learn how to craft your ads and input them the right way. You can get my beginners course (see below for a huge discount) or buy another one. If you don’t buy my course JUST MAKE SURE THEY ARE GIVING YOU REGULAR UPDATES.
    Facebook ads change often. You’ll want to stay on top of it. 

Here is the video from this episode.

https://youtu.be/pld1B3tCflA 

*** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners

All podcast listeners get a 70% discount!  Yep, you read that right 70%!

Go to: http://benblackmon.com/twang  and get all the details.

Enter in coupon code: TWANG (in the payment section)

Apr 19, 2018

Test, test, test. You gotta test!  That’s the marketer’s mantra.  It’s also the marketer’s scapegoat.

Yes, you do need to test but if you aren’t strategic about it then you may not get what you’re looking for.

On this episode, I talk about some of the things you can test and how to do it the right way.

Here is the video that walks you through step by step:
https://youtu.be/bT_8QVrs1IQ

*** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners 

All podcast listeners get a 70% discount!  Yep, you read that right 70%!

Go to: http://benblackmon.com/twang  and get all the details. 

Enter in coupon code: TWANG (in the payment section)

Apr 13, 2018

How important is social proof?  Pretty dang important I’d say.

On this episode, I’m going to show you have to keep your Facebook ads social proof and carry it over into other ad sets so you can let the good times roll.

Here is the video that walks you through step by step:
https://youtu.be/9kaont0JG3Q

*** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners

All podcast listeners get a 70% discount!  Yep, you read that right 70%!
Go to: http://benblackmon.com/twang  and get all the details.

Enter in coupon code: TWANG (in the payment section)

Mar 14, 2018

Lately, I’ve been getting a lot of emails about why their Facebook ads haven’t been working as well.  Why costs have gone up and reach has gone down.

On this episode, I answer these questions and dive into what’s been going on and why there have been some serious changes.

I also go over what you can do about it including how to leverage your ad spend. 

The good news is that this recent change will separate the marketers versus the non-marketers and will really put those with the skills in a great position to get more traffic.

Check out episode 56 and subscribe to my podcast…

Want to see if we’re a good fit to work together? Schedule some time with me here:
http://onefocusmarketing.com/session

If you need help or have questions regarding Facebook ads then join my closed group:

https://www.facebook.com/groups/thefunnelstrategist/

Feb 16, 2018

I have been leveraging LinkedIn to create successful Facebook ads for myself and clients for a few years and I used to talk about it all the time. 

Guess it was so second nature I kinda forgot what an awesome strategy it is.

So, this episode is all about how to combine LinkedIn with Facebook to make a hugely successful Facebook ad campaign.

Find out this strategy that hardly anybody uses and stay 10 steps in front of your competition.

 

To see how to download your LinkedIn contacts here is the video:

https://youtu.be/zj15FmXhzVc

 

If you’re a content creator, coach, author, speaker or other type of service provider and would like to see if we’re a good fit to work together schedule a time with me here:

http://onefocusmarketing.com/session

 

If you need help or have questions regarding Facebook ads then join my closed group: 

https://www.facebook.com/groups/thefunnelstrategist/

Feb 12, 2018

It seems like every other episode I make is about the Facebook pixel.  Episodes 2,15,16 and 41 to name a few.

Not to mention all the other ones that I mention how important the pixel is.

So why another one… and I promise this won’t be the last!

Simply put because I get so many questions about it.

The Facebook pixel is one of those things when you master what it can do to help you grow your business by tracking and retargeting you’ll literally feel like you are basking in the sunshine.

 That might be a little bit of an exaggeration. It is really important though and on this episode, I talk about a few things like:
1. What the pixel is

  1. Setting up the pixel
  2. Why you should use the pixel
  3. Custom audiences and the pixel

And I give you an assignment at the end… 

Hope you enjoy and if you want to explore whether or not we’re a good fit for working together go ahead and schedule some time here:
http://onefocusmarketing.com/session

 

If you need help or have questions regarding Facebook ads then join my closed group:

https://www.facebook.com/groups/thefunnelstrategist/

Jan 31, 2018

I was so excited about this episode that I literally stayed up way late to finish recording and get it ready for you.

Why? Because I love messenger bots! 

Yeah, I know. It is just another thing to learn and it is not the same as getting an email address but they are really powerful and much easier than most realize!

You get nearly 100% open/read rates compared to what… maybe 20% on email. 

You can interact with your potential customer by asking questions and then giving them answers based on how they respond. 

You can make them entertaining because if they’re on Facebook they are looking for a distraction after all.

So, on this episode, I go into a strategy that is really powerful and easy to set up.

Also, I have a ‘flow’ (or sequence) that I’d like to give you if you’ll just click here to message me:  https://goo.gl/crhDyh

Let me know what you think!!!

If you need help or have questions regarding Facebook ads then join my closed group: 

https://www.facebook.com/groups/thefunnelstrategist/

Jan 29, 2018

Facebook recently made a change.  What a shock. I know. 

Now, business pages will have even less significance in the news feed.

This means the organic reach will be even smaller and it was already almost zero.

On this episode, I talk about business pages, how these changes will affect them and whether or not it should change your Facebook ads strategy.

I also dive into diversification and why it is super important not to have all your eggs (and I don’t even eat eggs) in the Facebook basket.

See you on the other side…

If you need help or have questions regarding Facebook ads then join my closed group:

 

https://www.facebook.com/groups/thefunnelstrategist/

Jan 26, 2018

This episode is a more advanced technique partly because it requires you to commit time and money to your ads for about 30 days.

However, the rewards can be pretty amazing.

What I discuss is how to find the best placements for your ad.

All the Facebook ad experts (myself included) always say to only put your ads in the news feed.  With a couple of exceptions.

On this episode, I talk about how to use all the placements to figure out really which one is the right one for your ad.

Just remember this is a test. You are trying to figure out what works.

That’s what the pro media buyers do. They don’t pin their hopes on 5 days of 1 Facebook ad. 

They’re prepared to spend money to figure out what works and be patient regarding the results.  Leave emotion at the door.

Don’t worry that’s a lot easier said than done. :-)

In the meantime, check out episode 51 and let me know what you think. 

Don’t forget to subscribe!

If you need help or have questions regarding Facebook ads then join my closed group:

https://www.facebook.com/groups/thefunnelstrategist/

Jan 19, 2018

Running a webinar and driving traffic to them takes a lot of time, effort and money.

This retargeting strategy is simple yet effective at getting more people to show up live as well as more to purchase.

Most emails follow up sequences are read by only about 20% that sign up. That means that 80% of those who said “Yes, sign me up for the webinar” will never see a reminder.

Out of sight out of mind. 

They might have signed up for your webinar but they aren’t nearly as excited about it as you are.

So we have got to stay in front of them in every way we can.

With this retargeting strategy, we are going to build 3 custom audiences and run 3 separate retargeting ads.

The first ad will remind those that registered that the webinar is happening.

The second ad will be to those that registered or saw the replay that you have an offer for them and you’ll run those ads until your cart closes.

The third ad is to those that visited the webinar registration page but did not register.

You paid good money to get them to click so you might as well extend them the offer too. 

If all this sounds confusing then go ahead and listen to the episode and you can also take a look at this bonus video showing you how to set everything up.

https://youtu.be/F-Rm66iMp10

 If you need help or have questions regarding Facebook ads then join my closed group: 

https://www.facebook.com/groups/thefunnelstrategist/

Jan 17, 2018

Facebook lead ads which are listed in the campaign objectives as ‘lead generation’ have been out for a couple of years.

These ads are designed to capture leads quickly and easily without leaving the Facebook platform.

On this episode, I talk about how to set up the lead ads including creating the form as well as what placements can be used. 

Facebook lead ads are good for some businesses but not others and once you listen to this episode you’ll be able to see if they might work for your next campaign.

Just remember with Facebook lead ads you’ll need a way to get the email addresses you collect from Facebook to your email service provider.

With some providers, they integrate directly but with others, you may have to use http://www.zapier.com to have them ‘zapped’ to your email service.

Once you get it all ready to go it really is a breeze and could be a great way to build your email list.

If you need help or have questions regarding Facebook ads then join my closed group:

https://www.facebook.com/groups/thefunnelstrategist/

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