Facebook ads can seriously catapult most businesses to the next level.
One of the biggest problems is that many entrepreneurs treat their ads like they’re playing the lottery.
The 3 biggest mistakes I see are:
- Not having a clear Facebook ads plan
- Not having measurements in place and keeping track
- Not scaling the winners
Running a Facebook ad begins long before getting into the ads manager.
Here is a basic work flow - BEFORE you open up the ads manager:
- Define your ad objective
- What specifically do you want them to do
- Have a retargeting plan in place if people click but don’t take action
- Install your tracking pixel
- Create your audiences (ok you do have to open up ads manager for this)
- Saved audiences (contextual, services, books/magazines, etc)
- Custom
- Email List
- Website Visitors
- Followers
- Lookalike
- Retargeting
- Write your ad copy - Spend a lot of time on this!
- Choose your image
- Set your budget and define what a successful campaign look like
- Input everything and follow the plan!
Hope this helps you get started!
Don’t forget I’m offering $50 off a complete funnel audit which includes any Facebook Ads
http://onefocusmarketing.com/faspecial
If you need help and want to jump into my Facebook group go to:
https://www.facebook.com/groups/thefunnelstrategist/