Should you even be using Facebook ads to promote your business?
The short answer is - probably.
I didn’t use to be a believer. In fact, I resisted Facebook ads when they very first came out.
Then I started losing clients because they were going to do Facebook ads against my advice and hired somebody else.
So, I jumped in head first and haven’t looked back.
I have seen ads work in the craziest of niches where I thought you couldn’t make them profitable.
On this episode, I’m going to go over the ins and outs of what types of businesses are best suited for Facebook ads.
I’m also covering the 1 thing you must know before you even think about starting a Facebook ad campaign.
Come on over and join me on episode #29!
If you need help or have questions regarding Facebook ads then join my closed group:
Retargeting! I hear it all the time.
You got to be retargeting.
What I hear very little of is the strategy.
There are several retargeting strategies and on this episode, I’m going to cover what I call the - ‘Dang, they’re everywhere’ method.
As you might have guessed this method is intended to make you an automatic celebrity.
We do this by running ads containing testimonials and case studies or other social proof about your amazing products, services or how awesome you are.
I’m going to cover the ins and outs of this strategy.
WARNING: To make this work you really have to retarget both on and off of Facebook.
You can just retarget on Facebook which will be effective but not quite as effective.
This is an advanced technique but at some point, you’re gonna want to have this in your arsenal.
If you need help or have questions regarding Facebook ads then join my closed group:
This may come as a surprise but you don’t always want to show your ads to everybody.
In fact, you only want to show it to the right people. Shocker. I know.
Say you have somebody who signed up for a webinar. Do you want to keep showing them the same ad to register for the same webinar?
Probably not. Not a good user experience and a waste of ad spend.
This is why we create ‘exclusion’ audiences.
On this episode, I’m going to cover in more detail what an exclusion audience is and how to create one.
Also, I have created a video tutorial and checklist to make sure you’re setting them up right.
Just check out the show notes:
http://onefocusmarketing.com/episode27
If you need help or have questions regarding Facebook ads then join my closed group:
Optimization means to basically have your ads delivered using a certain method to get the desired result.
Hey, that almost sounded like I know what I’m talking about.
You have several optimization options depending on the campaign objective.
On this episode, I cover what each of the options are based on choosing a ‘conversion’ objective and which one is right for you.
Also, I’m including a video on where to find the optimization options and how to choose.
Check it out in the show notes:
http://onefocusmarketing.com/episode26
If you need help or have questions regarding Facebook ads then join my closed group:
It happens. You’re humming along, happy-go-lucky, not a care in the world… your Facebook ads are doing fine and life is good.
Then the dreaded email from Facebook.
It reads something like this: “Um, your ads suck, we’re not gonna tell you why and we aren’t gonna run them anymore. Also, you can’t do anything about it. This is final.”
Ok, maybe it is not exactly like that but it is pretty close.
Often you never find out exactly why it got banned. The dispute process is not really a process because you don’t get to participate and ‘plead your case’.
Somebody looks at it and gives it the thumbs up or down. Guess how often the thumbs up happens? Not much.
So, much like cancer, heart disease, stroke and most other western diseases, the best cure is prevention. It ain’t perfect but if you can keep it from happening rather than trying to fix it afterward you’re much better off.
On this episode, I’m going to get into the nitty-gritty on the best practices to keep your account up and running.
Here is episode 25.
Facebook ad policies:
https://www.facebook.com/policies/ads/
If you need help or have questions regarding Facebook ads then join my closed group:
Technically there really isn’t a ‘like’ objective for Facebook ads but rather an ‘engagement’ objective.
Question is should you spend the money on it.
On this episode, I cover the pros and the cons of running this type of campaign.
Whether or not a ‘like’ campaign is right for your business.
Also, I’ll go over how to set up the campaign itself and what you’ll need to keep in mind during setup.
AND the #1 thing you must have in order for a like campaign to work.
Ok, I’ll tell you now. You must have EXTREMELY valuable content.
Check it out on episode 24:
http://onefocusmarketing.com/episode24
Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook
Since Instagram is a placement selection when you’re running Facebook ads it seems like we should talk about it.
Currently, Instagram has 400 million DAILY active users. That is a lot!
The demographics skew towards women and ages under 30.
However, that is changing fast.
From an ads standpoint, business to consumer is much more effective than business to business.
Even with these huge numbers, my current suggestion is not to use Instagram until you have mastered the Facebook ads news feed for brand new cold traffic.
That being said Instagram is great during retargeting and for pure content.
Some of the things I review on this episode are what makes a great Instagram ad and Instagram ad requirements.
Here are some tips for effective ads:
Design these separately from your Facebook ads
Instagram ad requirements:
Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook
Facebook ads can seriously catapult most businesses to the next level.
One of the biggest problems is that many entrepreneurs treat their ads like they’re playing the lottery.
The 3 biggest mistakes I see are:
Running a Facebook ad begins long before getting into the ads manager.
Here is a basic work flow - BEFORE you open up the ads manager:
Hope this helps you get started!
Don’t forget I’m offering $50 off a complete funnel audit which includes any Facebook Ads
http://onefocusmarketing.com/faspecial
If you need help and want to jump into my Facebook group go to:
https://www.facebook.com/groups/thefunnelstrategist/
Nothing is perfect. I can give you all the Facebook ad advice in the world and you go implement it only to see it tank! What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule! On this
What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule!
On this episode, I discuss why you should separate your mobile and desktop ads.
Part of the reason is so you maintain control.
If you let Facebook choose they will show your ads at least 90% mobile.
But what if the people who actually buy from you do so from desktop? Now you’ve cut out a HUGE pool of buyers.
You won’t ever know until you separate desktop and mobile.
Not to mention this will allow you scale the one that is working and possibly cut off the one that isn’t.
Another key here is ad design.
Mobile ads look different than desktop and you might want to adjust the formatting to make sure you are presenting the best possible image for the given platform.
I dive into all this on episode #21.
Don’t forget - as a celebration for the 20th episode I’m giving $50 off for a complete Funnel Audit (this includes FB ads).
http://onefocusmarketing.com/faspecial
If you need help and want to jump into my Facebook group go to:
https://www.facebook.com/groups/thefunnelstrategist/