Facebook Ads with a Twang

Facebook ads with a Twang is dedicated to taking the often over complicated process of creating successful FB ads and breaking them down step by step in less than 10 minutes at a time.
RSS Feed Subscribe in Apple Podcasts






All Episodes
Now displaying: November, 2017
Nov 30, 2017

Facebook ads can be so freakin’ frustrating.  Especially when you read about so and so ‘crushing’ it with their Facebook ads because they just made $50k last month and spent $200 on ads.

Hey, I get caught up in that kinda hype too.

What they didn’t share was that they already had a 20000 person email list or 100000 followers on Instagram.

Those kinda things are important to know.

Comparing Facebook ads is not usually a great idea because most of the time you don’t have access to all the information.

On this episode I go over why comparing isn’t a good idea and how to focus on your own ads so you can make them successful.

Only about 1 out of 5 ads actually “work” from the get-go.

So if your ads haven’t panned out just yet don’t sweat it.

I go over what you need to do and also reference some other episodes which should help with this too.


Click the link below to access the other episodes I reference:


How to budget your Facebook ads -

How to track your Facebook ads -

How to choose the right Facebook ad objective -

What Facebook placements are right for your ads

How to create simple successful Facebook ads -


If you need help or have questions regarding Facebook ads then join my closed group:

Nov 27, 2017

For most businesses, their ideal customer has certain days and/or times they are most likely to be on Facebook.

On this episode, I answer whether you should ‘daypart’ your Facebook ads so that they only show at certain times.

Note that dayparting is a more advanced technique and is NOT necessary for almost everybody.

Facebook has an amazing algorithm and will do its best to optimize your ads regardless. 

However, if you decide you want to try dayparting then you’ll want to listen to this and learn about lifetime budgets.

Lifetime budgets can help you optimize your ads more efficiently and without making it as complicated as dayparting.

Really hope you enjoy this episode and you can access a short video tutorial about lifetime budgets by going here:

If you need help or have questions regarding Facebook ads then join my closed group:

Nov 23, 2017

Here is the third retargeting strategy I have shared and this might be the easiest.

I would love to tell you I think all this up so I could take full credit but really most of the strategies are ones I have come up with through countless hours of reading, watching and listening other Facebook ads and media buying experts.

My goal is to make it simple and give it you so you can implement it quickly without getting stressed out.

This strategy just involves either taking existing Facebook Live videos or running a new Facebook video ad to some original content and then retargeting those that watch at least 50% of the video(s).

Don’t overthink the video or the process. Just implement it!

Because I know the setup of this is often what is confusing I have created a short video that you can access by going here:

If you need help or have questions regarding Facebook ads then join my closed group:

Nov 20, 2017

Whenever I talk to people about Facebook ads they almost always are concerned with the ‘technique’ part of it.

Target audiences, the perfect image, the latest greatest feature… the insiders secret that will help their ads dominate the market. 

The thing is, with Facebook ads it is just like running a business.

80% (or more) of success is your mindset! 

Now, you might be thinking… “C’mon Ben. Mindset sounds like some crazy mumbo jumbo. I just want to know who to target.” 

I can tell you all day how to input your ads. What copy to have. Images. Placements. Pixels… the whole 9.  But the reality of it is if you don’t have your mindset straight and understand the value you’re bringing to the table for your customers then your ads won’t have huge success.

Yes, you can get by but you don’t want to get by. You want to have a freakin’ phenomenal ad. Right?

On this episode, I go over why mindset is so important and what you need to know in order to make your ads successful.

I really enjoyed this episode and I hope you do too.

See ya there!


If you need help or have questions regarding Facebook ads then join my closed group:

Nov 16, 2017

With everything that’s been going on in the world of Facebook ads, it seems like a lot of entrepreneurs I talk to are forgetting the basics.

Building your email list is a huge deal.  It is also huge to know exactly what you’re going to do with the list but that’s a different episode. 

Email lists are still here. Still viable and can make all the difference in your business.  You own your list.

On episode 34 I’m talking about how to create a simple funnel and driving traffic to it using Facebook ads.

Remember a funnel is nothing more than a process you put prospects through to turn them into customers.

Building your email list using an ad is one way.

Sending out follow up emails with more offers are another.

Your list is sacred. Don’t put people on it just to have a big list. A big list that won’t convert doesn’t do you any good.

Another thing a good list can do for you is to help you create a much bigger ‘lookalike’ audience.

We can actually take our email lists, upload it to Facebook and ask them to match our list with other people who are very similar in characteristics.

Now our list of 1000 becomes 2 million lookalikes we can run our Facebook ads to.

Find out how to do this here on a quick video I made for you: 

If you need help or have questions regarding Facebook ads then join my closed group:

Nov 14, 2017

Facebook ads do NOT have to be complicated.

Getting caught up in retargeting, bots, exclusion audiences, fancy videos and on and on does not always add to the bottom line. 

On this episode, I go over creating a simple Facebook and the components that make them work.

Will this work every single time, in every market with every product or service? 

Not likely!

What I cover are the basics for creating ads that work by keeping everything really simple.

We don’t need all the hype.

Just give me some great copy, a compelling image, the right audience and a product or service that they will love and I’ll give you a successful Facebook ad. 

Find out more on episode 33... 

If you need help or have questions regarding Facebook ads then join my closed group:

Nov 9, 2017

Facebook Live can be massively powerful if you’re using it.


If you’re just starting out or don’t have a lot of followers you can use Facebook ads to promote your Facebook live videos.


On this episode, I cover why Facebook live is important. 

Where you should go live (business page, personal page or group) 

What you can do with your Facebook live videos.

And I cover the 4 key things to remember when doing Facebook live.

Two of the BEST things about using Facebook ads to promote your Facebook live videos are:

  1. You get people who don’t know you to see your awesome content
  2. You can retarget video viewer of your Facebook live

Because this can be a little tricky I have created two videos to help out.

C’mon over to:

And I’ll have those videos waiting for you.

If you need help or have questions regarding Facebook ads then join my closed group:

Nov 6, 2017

Have you thought about what you should and more importantly what you shouldn’t do about your Facebook ads during the holidays?

On this episode, I cover what to expect during the holidays and answer questions about whether you should start, stop or pause your ads. 

Last year during the 2016 election Facebook ads went totally haywire. 

That was not typical. At least I hope it doesn’t become the new typical. 

Remember that retargeting will be more important than ever and being more personal with your ads will help you stand out.

You’re going to be competing against the big box retailers for news feed space and your ads better be 100x more relevant than theirs.

That is the only way to beat their ad spend. 

Find out how to have your Facebook ads survive! 

If you need help or have questions regarding Facebook ads then join my closed group:

Nov 2, 2017

Retargeting method #2 is all about making it personal.

People buy from people they know and trust.  If they like you that is a bonus.

They just want to validate they are making the right decision and that you can solve their problem.

By making yourself more ‘real’ to them you will help them validate.

This episode is how we make it personal.

You may have to get uncomfortable a little bit but that is part of being in business.

The best way to make it personal is by doing a video… I give you an example on the podcast. 

However, I do cover 2 different ways so if you really don’t want to do a video you have another option.

You’ll want to create a 4-day retargeting audience and a 14-day retargeting audience.

Setting this up is not that hard and I’ve got this explainer video in the show notes on how to do it:

Put this in your grab bag of ads and it will definitely help you get results. 

If you need help or have questions regarding Facebook ads then join my closed group: