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Facebook Ads with a Twang

Facebook ads with a Twang is dedicated to taking the often over complicated process of creating successful FB ads and breaking them down step by step in less than 10 minutes at a time.
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Now displaying: Category: Facebook Ads Tracking
Jan 29, 2018

Facebook recently made a change.  What a shock. I know. 

Now, business pages will have even less significance in the news feed.

This means the organic reach will be even smaller and it was already almost zero.

On this episode, I talk about business pages, how these changes will affect them and whether or not it should change your Facebook ads strategy.

I also dive into diversification and why it is super important not to have all your eggs (and I don’t even eat eggs) in the Facebook basket.

See you on the other side…

If you need help or have questions regarding Facebook ads then join my closed group:

 

https://www.facebook.com/groups/thefunnelstrategist/

Aug 30, 2017

On this episode, I answer one of the questions that many Facebook ad experts cringe at hearing.  “Should I just boost my Facebook posts?”

Maybe the reason Facebook managers don’t like it because they see it as a way for business owners and entrepreneurs to run their own ads.  Perish the thought!

The knee jerk reaction and I have been guilty of this myself is no you should not boost a post.

However, on this episode, I cover the pros and the cons as well as give you suggestions when you SHOULD boost and when you shouldn’t.

If you want me to save you the suspense the short answer is - boost if you don’t feel comfortable with using either the ads manager or power editor AND you have a strategy behind boosting.  

In other words, don’t boost it just for the sake of it or because it is so easy.

When was the last time you made a ton of money using a marketing tool that was as easy as a couple clicks?

If you’d like to see a quick video tutorial I have made about how to boost a post the right way - you can access it here:
http://onefocusmarketing.com/episode10

Where to go for help - Join my closed Facebook group -
Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/

Aug 28, 2017

Maybe you’ve heard of this fantastic research tool that Facebook has called audience insights.

It is right in your ads manager.

On this episode, I cover the ins and outs of it and how powerful it can be to find out the nitty gritty of your own audience as well as your competitors.

There are some limitations and Facebook does get some of their data through 3rd party sources.

Not everything is available for every country.

However, this tool will allow you to understand your own list or fans in great detail.  Demographics, page likes, spending habits and much more.

If you want to see how I used it during the episode then go here http://onefocusmarketing.com/episode11 and download a video tutorial I did for you.

Where to go for help - Join my closed Facebook group -
Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/

Jul 10, 2017

This episode covers tracking your Facebook Ads:

 

  • Why you need to track your ads
  • What the Facebook Pixel Is
  • Standard Event Codes
  • Custom Conversions
  • Understanding tracking

 

If you have any questions email me:

superman@onefocusmarketing.com

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