I probably harp on this way too much but frankly, it is most likely the #1 thing keeping your Facebook ads from working.
Know your ideal customer inside and out!
That is where targeting begins by identifying all the things your ideal customer loves and those things that stress them out.
There is a really cool tool by HubSpot to create your customer avatar:
http://makemypersona.com
If you haven’t used this tool yet or otherwise done a similar exercise please do it before you ever run another ad.
On this episode, I dive into creating an extremely targeted audience and how to narrow it down by adding additional demographic or behavioral factors.
Also, I cover how to exclude certain factors that maybe you don’t want your ideal audience to have.
Check this episode out and subscribe to my podcast and leave a review.
I’d love to know what you’re thinking!
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